Web Design In
Austin

UX/UI

A city that has been voted one of the top 5 places to live in America for four years in a row understands the importance of good user experiences.

And the best way to ensure onsite engagement and conversions is through a user experience (UX) and user interface (UI) that’s human-driven, intuitive and backed by data.

At Big Drop, our web development Austin team doesn’t spend time guessing what might work. To create a strong UX and UI design, we employ a suite of technical and analytical tools to research, build and optimize user experiences.

How do we enhance the user experience?

There are four main components:

• Usability – Does the site do what customers expect and want it to do?
• Design – Is the site pleasing to the eye?
• Accessibility – Can everyone use the site regardless of special needs?
• Speed – Is the site fast enough to support all of the above without frustrating the user?

Our job as a top web development company in Austin is to make sure customers answer yes to those questions.

What goes into an optimal User Interface?

A good user interface is more than an appealing visual design. Want to get a yes to the questions above? Then your UI needs to be easy to understand and use.

Before we ever start thinking about design, we map out the information architecture and user flows that make up the skeleton of your site.

• What content needs to be on your site?
• In what order do you want people to consume the information?
• What’s the fastest, most efficient way to get them from point of entry to task completion?

The answers to these questions determine your UI. But an optimized UI is about more than usability. It’s also where your company brand and voice meet user research and information architecture. A good UI:

• Looks great and helps tell your brand story
• Feels natural to use and provides easy-to-follow navigation
• Operates without any problems

Our in-depth research process and knowledge of psychology behind what makes a good user experience, combined with our superb User Interface design skills make us one of the best companies for high-performing website development in Austin.

Website Design in Austin

You’ll only find the best of the best in Austin.

• The Bob Armstrong Dip at Matt’s El Rancho.
• The brisket at Franklin Barbecue.
• And award-winning website design at Big Drop.

Why has Big Drop won so many website design awards?

It’s simple, really. We believe that good web design combines compelling aesthetics, user-driven functionality and cutting-edge technology.

Just want pretty visuals? There are plenty of other Austin companies that can do that for you.

At Big Drop we go beyond the surface. Yes, a good-looking website creates a sense of legitimacy. But to win the hearts and minds of your customers, you need more than that. Our designs are based on a full analysis of what your company is trying to accomplish.

• What are your KPIs?
• What do your customers need?
• How important are conversions vs. engagement?

Without putting the user first, design is nothing but a pretty face. And Austinites are tech-savvy enough to recognize a paint job when they see one. That’s the reason the creative direction for the visual design comes last in our 5-step process.

Every single decision we make, including down to the last pixel, is tied to the research we do into the users we’re creating your site for, the experience you want them to have, and the functionality you need the site to offer.

A Collaborative Design Process

Like everything we do, the web design and development process is collaborative. We welcome your ideas and involvement from start to finish.

You’re the guide that keeps us on track as we work to create a brand and website that creates the emotional connection you want your customers to have. Doesn’t matter if you prefer something minimalist or a futuristic look that wouldn’t feel out of place at SXSW. You’ll work with your creative team to:

• Develop color schemes and mood boards
• Create storyboards that tell your story visually
• User test your creative vision to ensure it aligns with user expectations and your goals

Mobile-Friendly Website Design

More than 50% of all global web traffic comes from mobile phones. Regardless of where your customers are in the world, we’ll make sure your site is responsive. Whether phone, laptop or desktop, your site will automatically resize — without losing content, design or functionality.

Whether your customers are working in an office in Silicon Hills or checking out your site during a Texas Longhorns game, they’ll get the full experience.

Shouldn’t a city like Austin, that has earned so many of its own awards have an award-winning website design agency at its fingertips?

When you’re ready, get in touch with us for the best website design in Austin.

Web Development in Austin

What would Austin be without its Tex-Mex restaurants and music festivals?

Just like any other city, right?

And nobody wants “just like any other.” Not for your city, and certainly not for your website. We’ll work hard to guarantee it’s not.

Customized for You, From the Ground Up

We start from scratch with every piece of your site. From brand development to User Interface architecture, and even including add-ons like mobile apps and e-commerce.

Just looking for a simple facelift of your web design? Austin has other companies for that.

But if you’re looking for a full, in-depth analysis into who you’re creating your site for and what you want your users to do, and then building a design based on that? That’s what you’ll get when you work with us.

1. Who – Our development process starts with identifying who your website is for. Who are the internal stakeholders? Who are the users?
2. Why – We’ll conduct in-depth market research on your industry and competitors, interview internal stakeholders and users to find out the why behind what’s been done, what has and hasn’t worked and what’s still needed.
3. What – Using our research to guide us every step of the way, we’ll design a comprehensive roadmap to meet your objectives. We’ll figure out what the key features and user experiences need to be. What the structure of the user interface should look like. And which add-ons will help you drive conversions.
4. How – During our development and execution phase we’ll figure out how to do everything we’ve mapped out. We’ll develop sophisticated and custom elements that deliver on your brand promise and drive business.

What about e-commerce and mobile app development?

Not every website needs e-commerce and mobile app functionality. But rest assured, if you need it, we can do it.

E-commerce: No matter where your customers reside. Regardless if they’re stay-at-home workers or road warriors, you can give them the benefits of an in-store experience on the go.

But making a killer e-commerce site isn’t as easy as it sounds. You’ll need strong UI and UX, along with clear messaging and strong calls to action. Then add on lightning-fast page loads and mobile responsive design.

As a top-rated web design firm in Austin, Texas, we’ll ensure nothing falls through the cracks. Whether you need to sync up with Magento, WooCommerce, or Shopify, we’ve got the know-how to get it done. We’ll even make sure you’ve got a customer retention plan that includes promotional, abandoned cart, and retargeting marketing tools.

Mobile Apps: Are your users spending a lot of time on their phones?

If so, you might want a mobile app to help you build a connection, create engagement and increase conversions. Not sure what an app can do for you? We’ve got lots of ideas. How about offering loyalty program perks, early-bird discounts, or on-demand services.

At Big Drop, you’ll find the best omnichannel web development Austin has to offer. Check out our portfolio to see what’s possible.

Digital Marketing in Austin

With its focus on cutting-edge technology and an entrepreneurial spirt and energy, anything is possible in Austin, Texas. But to get the word out about your latest, greatest creation, you need a marketing team that excels at making connections with the right people, at the right time, with the right message.

Whether you’re looking to supplement your in-house team or you need a full-service digital marketing agency to do it for you, Big Drop can help. We offer a full suite of customizable digital marketing solutions. Backed by data and driven by your specific goals.

Our capabilities include:

• Content marketing
• Email marketing
• SEM/Lead generation
• SEO
• Social media marketing
• Branding

A Comprehensive Marketing Plan

Digital marketing is more than the sum of its parts. But to get the full effect, you need to focus on more than one piece of the puzzle. SEO alone won’t grow your business. Branding without depth feels shallow. Social media marketing without a strategic plan falls flat.

At Big Drop, we know your digital marketing strategy needs to be comprehensive in order to capture, engage and convert your target audience. Even more importantly, our plans are designed to complement our award-winning website design. It’s what makes us one of the best digital agencies in Austin, Texas.

Our promise to you? A unique, customized approach that accurately assesses and creatively responds to your business needs and target customer base.

Our surefire, five-step process gets you in front of your target audience, builds brand awareness and trust, and drives people to take the action you want.

1. Market Research
2. Collaborate
3. Strategize
4. Execute
5. Optimize

We’ll work with you to identify both short- and long-term goals. Then, combining user research with the best practices we’ve been perfecting for the last 8 years and a human-first approach, we’ll craft a future-proof, multi-channel marketing plan.

But the work doesn’t stop there. Not only will we take care of the messaging and the creative assets, we’ll monitor and adjust the strategy on the go to consistently improve your ROI.

Are you ready to take your digital marketing to the next level? Team up with the best web development company in Austin by contacting us today.