MLG Capital

To facilitate information discovery and create user journeys that effectively conveyed MLG Capital’s story and history, we devised an information architecture strategy that presented information in a digestible manner. By leveraging MLG Capital’s premium positioning and bringing it to life on the new digital platform, Big Drop provided updated branded content that helped cultivate the image of one of the long-term partners that work hard and add value.

Following the implementation of an information architecture strategy that established a tidy content foundation, we proceeded to revamp all branding collateral, encompassing the value proposition, typography, logo, color usage, and brand application. Our efforts included the creation of captivating custom illustrations that added dynamism to the site, as well as the incorporation of select interactive features. By infusing iconography and other multimedia elements, we successfully diversified the content format, keeping users engaged, informed, and on the site for extended periods.

One of the key goals for MLG Capital was to craft a user experience that effectively conveyed more comprehensive information about its identity and operations. To accomplish this, we capitalized on an extensive portfolio and a robust information architecture, which instilled a sense of excitement and credibility. By emphasizing MLG Capital’s strong market knowledge, we kept users engaged as they were guided toward the Get Started CTA and eventual conversion.