Visual Identity

Your visual identity is how you stand apart from your competitors. It influences how consumers perceive your brand, sometimes, before they even engage with it. After all, every brand isn’t for everyone.

At Big Drop, we help you identify who you are and who you want to appeal to. From there, we work to understand your brand personality and help unveil your emotional appeal. We’ll help you choose a color palette using color psychology; select your typography, and create a unique logo (or refresh your current one).

Developing a visual identity starts with ideation and brainstorming that lead to rich concepts. We transform these concepts into context through signage, business collateral, and other materials to display your digital presence.

We also push for brand consistency and creativity. But, we won’t tell you who you are or who you should be. Through various visual identity exercises, we’ll work with you to uncover what makes your brand unique. You’ll be left with a clear and fresh identity that’ll let employees, customers and everyone in between know who you are.

If your visual identity is well balanced, you’re more memorable. At Big Drop, our team of branders rest on one principle: strive to help brands thrive.