Visual Identity

Your visual identity influences how consumers perceive your brand, sometimes, before they even engage with it.

At Big Drop, we help you identify who you are and who you want to appeal to. From there, we work to understand your brand personality and help unveil your emotional appeal. We’ll help you choose a color palette using color psychology; select your typography, and create a unique logo (or refresh your current one).

We push for brand consistency and creativity. But, we won’t tell you who you are or who you should be. Through various visual identity exercises, we’ll work with you to uncover what makes your brand unique. You’ll be left with a clear and fresh identity that’ll let employees, customers and everyone in between know who you are.