Movement Strategy is a social-led creative agency, combining strategic creative with a deep understanding of the latest social features, tools and digital trends.
Design Meets Purpose
Prior to approaching Big Drop, Movement Strategy was in the midst of reimagining their brand positioning strategy. Throughout this process, Movement Strategy realized they needed to conduct a comprehensive review of their key target audience members and personas to fully recreate their digital presence. Working closely with Big Drop, Movement Strategy was seeking greater alignment with the individual needs of their target audience members. Together, we would create a new digital presence cohesive to the newly developed brand strategy, supporting the primary objective of effectively converting more leads.