Wave of Change is Iberostar’s ambitious commitment to the oceans and leading responsible tourism.
Moving Beyond Plastics
Prior to engaging with Big Drop, Wave of Change was reimagining their brand commitment to responsible tourism and sustainability, expanding beyond seafood and coastal health to bring a more human-centric focus to audience members. With the goal of conveying their new brand narrative through an immersive digital experience, Wave of Change needed to bring their new positioning to life. Together we created a website built to support the primary objective of showcasing Wave of Change’s brand mission; positioning Wave of Change as leaders in the responsible tourism movement and promoting community involvement.