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Freepoint Solutions

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Freepoint Energy Solutions offers the resources and expertise of a global commodities merchant, with the flexibility and responsiveness of a boutique energy firm. This combination, coupled with their experienced team, enables customers to get the products and services they need to run their businesses.

Delivering Customized Supply, and Renewable, Demand Side Solutions

With the assistance of Big Drop, Freepoint Solutions sought to redesign and develop their digital presence. The goal was to optimize content to showcase product offerings to better reflect Freepoint Solutions through premium positioning strategy. It was crucial that Freepoint presented their commitment to provide exceptional service to customers, brokers, and consultants.

In bringing the new digital presence to life, Big Drop set out to highlight the true value of Freepoint’s energy solutions that help customers manage energy risk in a changing world. The website would be built to position Freepoint in an aesthetically visualizing perspective, keeping users engaged with their updated look and feel.

By taking on a unique position in the market, Freepoint Solutions created a user journey with easy-to-understand information, making a clear yet robust information architecture strategy that conveyed who Freepoint is and what they do best in a digestible manner. Through bringing Freepoint’s premium positioning into action on the new site, Big Drop provided aesthetically pleasing content that truly captures Freepoint’s mission and values whilst showcasing their progessive leadership and impressive partners in the industry.

After implementing an information architecture strategy that seamlessly provides key information to target audience members, we then focused on creating a custom look and feel with intuitive user journeys, engaging design, and simplified resource discovery to keep users informed and on the site longer.

When focusing on bringing more traffic to the site, a primary objective for Freepoint Solutions was to create growth and engagement on the new site. By linking social platforms and integrating a newly styled partner and customer portal, it made it easier for audiences to access all of Freepoint’s information in one spot. Through the use of a more branded site with updated content and copy, Big Drop was able to evoke a sense of brand credibility and excitement from audience members, keeping users engaged as they were pathed toward the Contact Us CTA.

Big Drop was able to provide Freepoint Solutions with a robust digital presence that doubled as a hub for partner and customer portals. Through optimizing content usage, simplified resource discovery, and premium positioning of the best-in-class environmental solutions; Big Drop created an experience for Freepoint Solutions, one of the most experienced and respected names in the commodities industry.

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