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Support.com

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Support.com is a leading provider of customer and technical support solutions delivered by home-based employees, providing great results for global enterprise clients and top-tier businesses.

The Leaders in Customer & Technical Support Solutions

Support.com approached Big Drop with the core objectives of establishing credibility, keeping prospective clients engaged, and increasing enthusiasm amongst employees regarding the company’s homesourcing strategy. Translating the visual identity onto the new site was key in showcasing credibility and Support.com’s personality that fits the homesourcing feel.

By reintroducing Support.com as a credible leader in the BPO industry, Big Drop set out to modernize Support.com’s visual identity with a new positioning, mission statement, vision and personality. By building on the company’s 20+ years of history, Big Drop was able to illustrate how Support.com’s dedicated homesourcing model is far better than the “forced-hybrid” model utilized by competitors.

In order to enhance user journeys, we implemented an information architecture strategy that conveyed the use of purposeful content and design to position Support.com as a leader in the industry, highlighting the company's experience, history, thought leadership, and the benefits of the Home-Sourcing Model in an experiential & engaging manner. By bringing Support.com’s premium positioning to life within the new digital presence, Big Drop supported content strategy and copy development to present Support.com as a customer and technical support solutions provider that works with best-in-class brands from every industry.

After implementing an information architecture that created a unified corporate experience (combining support.com & corporate.support.com) and a modernized visual identity, the updates in iconography and wordmark heavily reflected the new brand mission, vision and personality. By focusing on creative dynamic custom illustrations and visually engaging interactive features, we were able to break up text and keep users engaged, informed, and on the site longer.

When focusing on lead generation, a primary objective for Support.com was to provide intuitive user journeys, high performance, and a clean UX to excite prospective clients/employees. Through the use of content optimizations, Big Drop was able to establish credibility, support future growth, and provide a distinct balance between BPO/corporate and customer facing divisions for Support.com’s new digital presence.

Through this engagement, Big Drop was able to provide Support.com with a robust digital presence that differentiates them from competitors by emphasising their best-in-class technology. Through meaningful content usage, an ease of navigation and an increase in lead generation; Big Drop created a digital experience for Support.com that helped transform the way the company communicates its world-class support solutions.

Homepage:
Support.com

15% increase in conversion

9% increase in page load speed

17% increase in on-site engagement

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