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Metron Aviation

metron rebrand

Metron Aviation provides information technology through on-site deployment or software-as-a-service (SaaS) aviation solutions, in support of its primary focus—to be a global brand that delivers excellent products in the aviation industry and inspires customers through an exceptional experience.

Leading The Way In Air Traffic Management

Metron reached out to Big Drop to redesign, redevelop, and rebrand its existing presence. The goal was to create a site that was optimized for conversion that also better explains Metron’s best-in-class product offering and business functionality. In addition to a new site, it was important for Metron’s brand to put faces to solutions and convey complex and confusing information in an easily digestible manner for potential customers and prospects.

In bringing Metron’s new digital presence to life, Big Drop set out to highlight the true value of Metron’s extremely powerful, unique products and its distinctive selling proposition. In addition, it was important to update keyword search and brand guidelines. With all these new features, Metron’s digital presence now encourages discovery, interest, evaluation, and conversion.

We devised an information architecture strategy that communicated Metron’s products and stories in a clear and understandable manner. Big Drop supplied engaging content and animation to build the image of a category leader and present Metron as the best-in-class SaaS aviation solution.

We concentrated on producing dynamic custom illustrations to remain aesthetically appealing with chosen interactive features after implementing an information architecture plan that would offer a clean basis for content. We were able to break up content and keep users engaged, informed, and on the site longer by using iconography and other multimedia features.

When it came to lead generation, one of Metron’s main goals was to build a user experience that clearly communicated capabilities to consumers and guided them toward conversion. Big Drop was able to evoke a sense of brand credibility and excitement from audience members through the use of product solutions and resources, as well as a robust information architecture, which kept visitors interested as they were guided toward the Contact an Expert CTA and eventual conversion.

Big Drop was able to provide Metron with a robust digital presence while also capturing its message and tone to speak to its users. Our team at Big Drop produced a digital experience for Metron that showcases its ability to deliver excellent products in the aviation industry and inspires customers through an exceptional experience.

Metron Aviation

25 Years of Pioneered ATFM Globally

1 Mil metric tons of C02 saved per year

+292 m kg of fuel saved per year

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