Country Life is a family-owned business dedicated to nutritional and lifestyle products for over 35 years. With a mission to serve as a destination space for wellness education, Country Life is one of the most-trusted brands for natural-sourced products, from multi-vitamins and minerals to fitness optimization and skincare.
Power Your Greatness
Undergoing a recent redevelopment of the company’s brand positioning strategy, Country Life sought Big Drop’s digital expertise in reflecting the brand’s new messaging in a manner conducive to the objectives of driving engagement through authentic story-telling. In order to differentiate in a highly competitive market, Big Drop worked closely with Country Life in ensuring the new digital presence was visually effective in highlighting the attributes that make Country Life unique. In order to differentiate across sub-segments of the brand, Big Drop crafted strategic pathways through in-depth user flow exercises to ensure that the right message reached the right user, at the right stage in their journey.