Crook & Marker is the only spiked and sparkling beverage of its kind made with organic alcohol, zero sugar, and available in seven bold flavors. We collaborated with the brand, by Bai Antioxidant Beverage founder, Ben Weiss, to develop their digital nationwide go-to-market strategy.
Disrupting the Spiked Seltzer Market
Crook and Marker was a new brand in the spiked and sparkling beverage market, which is slated to be a near $3 billion industry by 2021. Understanding the nature of the beverage's seasonality and rising competition, we focused on building brand awareness nationally and driving consumers to their store locator page.