Naming, Brand Slogans, and Taglines

Having the right name for your brand is paramount to its overall success. The name is the foundation of the brand, as it is the first way that people experience the brand. Perceptions are formed during this initial consideration stage that isn’t easily altered. After all, first impressions are everything.

Once you have the perfect name, the next step is to create a short slogan or tagline. Developing a slogan that intrigues the user, encaptures the overall essence of the brand, and highlights its capabilities will go a long way for your business.  

Why name matters:

  • beginning of the brand, it’s the first thing people experience with the brand – this is when they begin to shape the perception of the brand
  • slogan/tagline: is the crutch, another thing to execution

What We Do

To start, our team will go through a naming brief with you in order to construct the perfect name for your brand. During this process, we will work with you to understand the objective your brand serves and the challenges it seeks to overcome. Upon the completion of the naming brief, our team will conduct extensive research and development to find names that your target market identifies with. When we have a set of names, we will circle back with you to see which ones you prefer. Finally, we will test these out and choose the one with the best performance

  • Naming brief – understand objective + challenges + initiatives

Elevate Your Brand

Working with Big Drop will give you a fresh pair of eyes and ideas that can help take your brand to the next level. An outsider’s perspective can help drive insights that may not have formed internally. We are a group of creative thinkers who will work tirelessly to help you develop the name and slogan that will resonate with potential consumers.

Work with normal people, outsiders, far removed from the project for a fresh pair of eyes and ideas  

Let's create something together.

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