marketing
  • Digital Marketing

What Great Performance Marketing Looks Like

Digital marketing is a widely-used term that encompasses various types of online marketing strategies, with new channels and capabilities emerging continually. Despite this, performance marketing is a digital marketing approach…

page url
  • Digital Marketing

All About Page Structure URL

Wonder how exactly you ended up on this blog post? It’s likely that you clicked on a hyperlink that directed you to a URL. But what exactly is a URL…

naming
  • Creative and Branding

What’s In A Name? Creating Identities for Brands and Their Products

A name is more than just a combination of letters; it is a brand’s identity and its products. Creating the right name for a brand or product is crucial for…

influencer marketing
  • Digital Marketing, News and Trends

Checking in on Influencer Marketing

Influencer marketing was a $16.4 billion industry in 2022 and has become one of the most effective ways for brands to reach their target audience and increase their brand awareness….

Artificial Intelligence's Growing Popularity and Why It Matters
  • Digital Marketing, Privacy and Security

AI’s Growing Popularity and Why It Matters

Artificial Intelligence (AI) is one of the fastest-growing and most talked about technologies. With the global AI market valued at over $136 billion, the AI industry value is projected to…

user segmentation
  • Digital Marketing

Understanding User Segmentation: A Key to Personalized Customer Experience

Sound website design creates an enjoyable and intuitive experience for visitors; an essential part of keeping them engaged and raising the brand profile to better ensure return sessions. Based on…

blog post: The Ultimate Guide to Virtual Connectivity: Courses
  • Digital Marketing

The Ultimate Guide to Virtual Connectivity: Courses

Since the COVID-19 pandemic led to widespread lockdowns and social distancing measures, virtual connectivity, the ability to connect and communicate with others through digital means, such as video conferencing, messaging,…

wellness
  • Digital Marketing

The Ultimate Guide to Virtual Connectivity: Wellness

As the business world adapts to the impact of COVID-19, more employers recognize the importance of maintaining employee health to safeguard their workforce. It should come as no surprise then…

events
  • Digital Marketing

The Ultimate Guide to Virtual Connectivity: Events

Before the COVID-19 pandemic initiated a global increase in online activity, digital programming and virtual events realized a steep rise in popularity. And it’s only getting higher. As in-person events…

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