kinetic type big drop inc
  • Creative and Branding

Kinetic Typography: Is it Worth It?

Staying ahead of the digital design curve is a critical imperative for businesses looking to make a lasting digital impression. One design trend that has been making waves in recent…

  • Creative and Branding

Boosting Your Brand’s Digital Credibility

The Importance of Typography + Typefaces in UI Design
  • Creative and Branding

The Importance of Typography + Typefaces in UI Design

Typography, the art and technique of arranging type to make written language legible, readable, and appealing, is an essential tool for conveying brand personality and values. The typefaces chosen for…

naming
  • Creative and Branding

What’s In A Name? Creating Identities for Brands and Their Products

A name is more than just a combination of letters; it is a brand’s identity and its products. Creating the right name for a brand or product is crucial for…

science of colors
  • Creative and Branding

Unlocking the Science of Colors: A Guide to RGB, CMYK, and PMS

You may have read or heard the acronyms RGB, CMYK, and PMS while designing, but you may not be familiar with what each acronym means or, more importantly, why it…

design branding
  • Creative and Branding

Design: Building Better Brands

Branding, and more specifically website design within branding, encompasses all of the visual components used by your company, from the logo and fonts on your site to the signature at…

The Power of Design Systems
  • Creative and Branding, Digital Marketing

The Power of Design Systems

Design Systems bridge the gap between designers and engineers who work on a variety of products and frequently re-create work done by other teams. Communication between designers and developers is…

What the Heck are Archetypes in Branding?
  • Creative and Branding

What the Heck are Archetypes in Branding?

Archetypes in branding are used to guide and strengthen a brand’s story. Choosing an archetype can help your brand establish meaningful relationships with current and future customers. It’s also a…

Decoding Consumer Psychology: The Key to More Effective Marketing
  • Creative and Branding, Digital Marketing

Decoding Consumer Psychology: The Key to More Effective Marketing

Every consumer decision is motivated by a psychological force. Sometimes our choices are driven by a basic need, like buying lunch when we’re hungry. Other times, it’s a deeper need…

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