Lawyers for Justice had a vision to create Mr. Justice, one of its brand mascots. When creating Mr. Justice it was important to communicate Mr. Justice’s vision, goals, and mission.
Mr. Justice set a paramount objective: crafting a digital presence that seamlessly merges fun and professionalism. The emphasis lay on ensuring the new brand and website exude creativity, capture attention effortlessly, and stand distinct from Mr. Justice’s competitors.


A main goal of this engagement was to enhance discovery and sculpt user journeys to authentically convey Mr. Justice’s brand. This approach thoughtfully presents information, striking a balance between informativeness and amusement.
In crafting Mr. Justice’s new digital presence, Big Drop set out to emphasize Mr. Justice’s true value. To achieve this, we developed a site that instantly captures attention, featuring memorable custom illustrations and dynamic animations throughout. Utilizing bold fonts, a striking color palette, and a unique brand mascot, we successfully curated the ultimate digital presence for Mr. Justice—effectively showcasing their playful brand while maintaining a professional demeanor.
The visual elements of the Mr. Justice website were meticulously designed to bring Lawyers for Justice’s vision to life. The new and improved site strategically integrated visuals and copy to create an interactive experience. Bold fonts and a striking color palette further emphasized the brand’s playful yet professional nature. This unique visual identity helped Mr. Justice stand out in a competitive market.


The new site took a thorough approach for the law firm. Mr. Justice’s designs built trust with its audience, showing the firm as approachable and letting people know that no matter the case, there’s no obstacle too big.





The Mr. Justice website was designed to be both engaging and intuitive. Through a well-structured information architecture, users could easily navigate through the site, finding the information they needed without hassle. The balance between playful elements and professional content ensured that visitors had a positive and memorable experience, which was critical for driving engagement and conversions.
We crafted a mobile-friendly digital presence that functions as a lead-generation machine, embodying the message that Mr. Justice is not here to play around – they mean business.

The Mr. Justice brand environment was in trouble when it came to us. We refreshed the brand with the intention of making Mr. Justice an approachable, confident, and trustworthy brand that will fight fiercely on their client’s behalf.
To achieve this transformation, we engaged in stakeholder interviews and UX research to assemble a findings deck. We then conducted a brand strategy workshop to identify and solidify the foundational brand elements such as archetype, personality, and core values, creating a strong brand foundation and brand DNA to build on. Through an iterative and collaborative process, we developed a range of concepts, ultimately creating a fresh, energetic, and engaging brand identity that scales seamlessly across all media.
Through successful collaboration, Big Drop delivered a comprehensive digital solution that established Mr. Justice with a robust and compelling online presence. Purposefully crafted content showcased Mr. Justice’s value proposition and expertise, instilling credibility and confidence for all site visitors. Coupled with user-friendly navigation and cutting-edge graphics, the website provided a captivating user experience, leading to increased engagement and free consultations.
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