iprg website development

IPRG is a leading NYC commercial real estate investment sales brokerage and advisory firm. The firm specializes in the sale of multifamily, mixed-use, and development site properties.

A Modern Approach to Traditional Brokerages

IPRG reached out to Big Drop to redesign and redevelop its existing website. The goal was to create a site optimal for lead generation, as well as better represent IPRG’s impressive portfolio.

In bringing IPRG’s new digital presence to life, our team at Big Drop set out to highlight featured listings, creating unique user journeys around each listing that entail what brokers are relevant and show other properties around the area. The website would be built with a sleek and clean look, optimizing content to make information easily digestible and presenting it in a way that encourages conversion.

We used an information architecture strategy that targeted both buyers and sellers when creating user journeys – IPRG's two main audiences. inBig Drop provided engaging content to showcase IPRG's robust portfolio; presenting IPRG as the best-in-class real estate firm.

We concentrated on producing dynamic custom illustrations to remain aesthetically appealing with chosen interactive features after implementing an information architecture plan that would offer a clean basis for content. We were able to break up content and keep users engaged and informed by using iconography and other multimedia features.

A main goal for IPRG, when focused on lead generation, was to design a user experience that clearly articulates capabilities to audience members and guides users toward conversion. Big Drop was able to evoke a sense of brand credibility and excitement from audience members by utilizing insights and a robust portfolio, keeping visitors interested as they are pathed toward the Request Your Property Valuation CTA and eventual conversion.

Through this engagement, Big Drop was able to provide IPRG with a robust digital presence that doubled as a lead generation machine. Through purposeful content usage, simplified navigation and resource discovery, and the optimization of best-in-class technology; Big Drop created a digital experience for IPRG that helps establish them as a trusted source in brokerage with a thorough, in-depth block by block knowledge and understanding of all facets of the New York investment sales market.


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