IPRG reached out to Big Drop to redesign and redevelop its existing website. The goal was to create a site optimal for lead generation, as well as better represent IPRG’s impressive portfolio.
We used an information architecture strategy that targeted both buyers and sellers when creating user journeys – IPRG's two main audiences. inBig Drop provided engaging content to showcase IPRG's robust portfolio; presenting IPRG as the best-in-class real estate firm.
We concentrated on producing dynamic custom illustrations to remain aesthetically appealing with chosen interactive features after implementing an information architecture plan that would offer a clean basis for content. We were able to break up content and keep users engaged and informed by using iconography and other multimedia features.
A main goal for IPRG, when focused on lead generation, was to design a user experience that clearly articulates capabilities to audience members and guides users toward conversion. Big Drop was able to evoke a sense of brand credibility and excitement from audience members by utilizing insights and a robust portfolio, keeping visitors interested as they are pathed toward the Request Your Property Valuation CTA and eventual conversion.
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