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doc nyc new site

DOC NYC, under AMC Networks, guides audiences, industries, and press toward inspiring work, including discovering new talent and highlighting the year’s top films.

Covering Everything New and Noteworthy in the World of Documentary Filmmaking

DOC NYC seeked the help of Big Drop to refine the development of their ticketing system. The goal was to prioritize customer retention and performance through a cohesive ticketing experience that minimizes points of friction and allows users to buy tickets without feeling like they have left the DOC NYC digital presence.

In bringing DOC NYC’s new digital presence to life, Big Drop set out to highlight different festivals, tickets & passes, and DOC NYC Pro. The website would be built with user-friendly, responsive tools, optimizing content to make information easily accessible.

In order to create user journeys conducive to information discovery, we implemented an information architecture strategy that conveyed both tickets & passes and health & safety.

After implementing an information architecture strategy that creates a foundation for DOC NYC, we then focused on bringing DOC NYC’s updated site into fruition, where Big Drop provided a highly robust, scalable digital experience; supporting future growth and expansion.

When focusing on development, a primary objective for DOC NYC was to create a user experience that clearly leads users to the tickets & passes point of purchase. Through usage of bold typography and informing content, in addition to a robust information architecture, Big Drop was able to provide DOC NYC with a sense of excitement from audience members, keeping users engaged as they are pathed toward purchasing tickets.

Through this engagement, Big Drop was able to provide DOC NYC with a robust digital presence with intuitive user journeys and simplified navigation tools. Through prioritizing customer retention and performance, simplified resource discovery, and the optimization of best-in-class technology; Big Drop created a digital experience for AMC’S DOC NYC that guides audiences, industries, and press toward inspiring work.


24 of the last 25 Oscar-nominated documentary features

12th edition of DOC NYC in 2021

#1 Largest Documentary Festival

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