ClearCOGS - Answers you need. Built around your operations

The challenge was creating a flow of  website information in order to get ICPs further down the sales pipeline before the sales engagement. Additionally ClearCOGS wanted to enable their SMB customers to upgrade to Toast Premium directly on the site, improving the experience of the visitors on the site and expanding the call booking rate for enterprise brands. Successful execution would  effectively segment viewers and further expand sign-up rates with the Toast Premium product.

A primary goal of this engagement was to enhance content discovery and shape user journeys that authentically represent the ClearCOGS brand. The results of our research and discovery approach ensures that information is presented in a way that resonates with the target audience while maintaining clarity and engagement.

In developing a strategically planned information architecture that communicates poignant insights to targeted restaurant brands with more than 15 locations, franchises, and potential investors, Big Drop effectively communicated ClearCOGS value proposition. The new website highlights how it helps increase the efficiency of operations while keeping the design clean and modern. We structured the site for seamless resource discovery, implemented advanced SEO optimization, and created a flexible, scalable WordPress platform allowing ClearCOGS to manage content themselves, supporting long-term growth.

The visual elements of the ClearCOGS website were thoughtfully designed to embody the brand’s vision. The revamped site seamlessly blends visuals and text to create an engaging user experience. With bold typography and a streamlined color palette, ClearCOGS showcases its innovative yet professional essence, establishing a unique visual identity that distinguishes the brand in a competitive landscape.

To further enhance the website’s impact, we integrated dynamic testimonials and success stories from satisfied ClearCOGS users, highlighting real-world results and fostering trust with potential clients. Additionally the mobile-optimized design ensures that visitors can access the platform effortlessly across all devices, maintaining functionality and aesthetics.  This thoughtful approach to design ensures the site is both future-proof and scalable, providing an engaging experience for every visitor, whether they are on desktop, tablet, or mobile.

ClearCOGS’s new site ensures an optimal viewing experience across all devices, allowing users to access information seamlessly, driving a better user experience and increasing conversions.

Through successful collaboration, Big Drop delivered a comprehensive digital solution that positioned ClearCOGS with a strong and impactful online presence. Purposefully crafted content highlighted ClearCOGS’s value proposition and expertise, instilling credibility and confidence among all site visitors. With enhanced website flow to effectively segment viewers, user-friendly navigation, and modern graphics, the site provided a captivating user experience that led to increased engagement, improved call booking rates for Enterprise brands, and higher sign-up rates for the Toast Premium product.

Partnering with Big Drop was a game-changer for us at ClearCOGS. They took the time to understand our mission of supporting restaurant operators and turned that vision into a website that captures our brand and speaks directly to our audience. The Big Drop team’s expertise in design, strategy, and digital innovation helped us create a seamless, engaging experience for our clients. Their attention to detail and commitment to our success made the whole process feel effortless. We couldn’t be happier with the results!

— ClearCOGS Team