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BST Global

BST Global Website Design and Development

BST Global designs, develops and deploys project-based ERP solutions for architecture, engineering and consultancy firms around the world.

Moving the AEC Industry Forward

BST Global came to Big Drop with the primary objective of clearly defining their brand, product, and product capabilities through a robust digital presence and resource hub. After weeks of in depth research and content strategy, we provided BST Global with a website optimized for conversions, information discovery, and seamless user journeys.

In bridging the gap between the BST Global product and website, we focused on clearly defining product capabilities through role specific product breakdowns, clean navigation and user experiences, and optimized multimedia content and graphics.

In order to intuitively showcase product capabilities for various target audience members, we conducted in-depth research to better understand each audience member and their specific needs when coming to the site. This information guided us in the organization of product capabilities, segmenting the navigation by user roles and user objectives.

With a focus on user experience, seamless resource discovery, and a high performing strategic site architecture; we prioritized connecting related content to each specific product use case. By creating a robust resource hub that optimizes strategic user journeys, we were able to provide BST Global with a lead nurturing tool built to highlight thought leadership, keep users engaged and on the site longer, and drive users towards the demo request CTA.

Another key aspect of this engagement was to create a clean, exciting, and technology driven look and feel for the new BST Global digital presence. In doing so, we optimized video content, motion graphics, iconography, and 3d renderings to help support the brand story visually and bring the BST Global product and its features to fruition.

Throughout this partnership, Big Drop was able to deliver a cutting edge digital presence that not only represents the refreshed BST Global brand positioning -- but encourages resource discovery, demo requests, and eventual conversion. With product education being a main goal; this robust, role specific resource hub is built to grow and scale with the leaders in ERP solutions.

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