Big Drop set out to:
- Develop a comprehensive brand strategy
- Redesign & simplify the Potatopia menu
- Create cross-branded signage for the company’s new MetLife locations
From its humble beginnings in a 154 sq ft kiosk in Menlo Park Mall, Potatopia has grown to become the quick service potato chain of choice serving endless combinations of everyone’s favorite starch. With locations in New Jersey, Canada, Florida and MetLife Stadium, Potatopia has grown organically within the food service industry and is carving out a new niche in the fast-casual market.
Though Potatopia had already established its initial brand, they looked to Big Drop to help them reach the next level. In order to do that, a thorough brand strategy needed to be developed and then reflected in an updated visual identity for the company. The most challenging aspect of this would provide to be the redesign of the Potatopia Menu due to the complexity of menu offerings (including speciality bowls and build-your-own options). It was important to stay true to the brand strategy and visual identity, while also making it very simple for customers to understand what their options are and place an order.
Big Drop set out to:
Big Drop focused on developing a strategy that would identify and accentuate the unique sales proposition of Potatopia in such a way that it would be easy to translate into an updated visual identity for the brand. The culmination of this was the redesign of the Potatopia menu using a simplified organization of the available options and a visualization of each topping.
Mockup of logo for Potatopia at MetLife Stadium.
Signage to advertise Potatopia at MetLife Stadium.
Left: Mockup of Potatopia Menus.
Below: Mockup of the Potatopia stand at MetLife Stadium.
Following the creation of the brand strategy & redesign of the menu, Potatopia was invited to join the exclusive vendors at MetLife stadium. Big Drop was happy to assist in the creation of the signage, storefront and advertising that accompanied Potatopia’s debut at the park as the “Official Potato of MetLife Stadium.”