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Hinterland Outfitters

Hinterland Outfitters is an online retailer specializing in outdoor sporting goods, with over 70K products ranging from firearms to camping gear.
Hinterland Outfitters

Hinterland Outfitters was looking to expand its product offering and redefine their overall image as a brand. Struggling with poor functionality and outdated website design, Hinterland needed a partner to recreate their brand identity and digital presence. Partnering together for the project, we outlined a comprehensive strategy to address: redefining their brand identity, which included the creation of a new logo and visual identity, create a custom checkout flow, and redesigning the overall website aesthetic.

Hinterland Outfitters is an online retailer specializing in outdoor sporting goods, with over 10K products ranging from firearms to camping gear.

Hinterland Outfitters was looking to expand its product offering and redefine their overall image as a brand. Struggling with poor functionality and outdated website design, Hinterland needed a partner to recreate their brand identity and digital presence. Partnering together for the project, we outlined a comprehensive strategy to address: redefining their brand identity, which included the creation of a new logo and visual identity, create a custom checkout flow, and redesigning the overall website aesthetic.

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