Hearst Magazines, a top publisher of print and digital media, offers media licensing to bring premium brands to global audiences while maintaining local nuances and resonating with diverse markets.

The challenge lay in designing a website that not only conveyed Hearst's extensive brand portfolio but also guided users through the media licensing process. It was crucial to strike a balance between providing comprehensive information and maintaining a clean, intuitive interface.

Extensive research was conducted to understand Hearst's brand identity, target audience, and media licensing offerings. This informed the development of an intent-driven information architecture aimed at providing users with relevant information and resources.

To address Hearst's objectives, Big Drop crafted a modern, user-friendly website focusing on intuitive navigation and resource discovery. The redesigned site features a streamlined layout that highlights Hearst's brands and licensing opportunities, guiding users through the licensing process with ease. Furthermore, custom ADA compliance measures were implemented.

Each block, color choice, font, and feature were extensively reviewed and iterated during design to ensure compliance while still delivering a beautiful and functional website.

Compelling imagery was meticulously curated throughout the new website, strategically selected to resonate with Hearst's diverse audiences. Vibrant and bold colors were employed to accentuate the breadth and depth of Hearst's multifaceted portfolios, capturing the essence of its various brands and publications. Each image was thoughtfully chosen to evoke emotion and engage visitors, ensuring that the visual elements complemented and conveyed the essence of Hearst's identity and offerings. By leveraging bold colors and captivating imagery, an immersive and visually stimulating experience was created for users, enhancing their interaction with Hearst's digital platform.

The seamless integration of imagery with the chosen typeface resulted in a visually stunning outcome, elevating Hearst's digital presence to reflect its esteemed brands across various industries in a modern manner.

The website was optimized for desktop and mobile devices, ensuring a seamless experience for users across all platforms. This responsive design approach maximizes accessibility and engagement, allowing users to access Hearst's media licensing information anytime, anywhere.

By leveraging purposeful content, intuitive navigation, and best-in-class technology, Big Drop delivered a digital platform that effectively showcases Hearst's media licensing capabilities.

The revamped website serves as a powerful lead-generation tool, driving quality traffic and facilitating seamless user interactions. With its scalable design and easy content management capabilities, the new digital presence positions Hearst for continued growth and success in the international media licensing market.