Good2bSocial helps law firms leverage digital marketing and social media strategies.
Good2bSocial (G2BS), a leader in digital marketing for the legal industry, aimed to revitalize its digital presence under the Best Lawyers brand umbrella. The goal was to develop a modern, user-friendly website that highlights Good2bSocial’s comprehensive digital marketing services, adheres to its new brand guidelines, and supports future growth and expansion. In doing so, it was crucial to establish a distinct identity for G2BS that stands out while seamlessly integrating within the Best Lawyers parent brand.
Good2bSocial faced several challenges in this project, including maintaining SEO rankings while reducing site copy and ensuring content remained easily searchable. Improving site navigation and usability without losing information depth was crucial for enhancing the user experience. Additionally, refreshing the brand to reflect its new identity under Best Lawyers while retaining its original essence and addressing site speed and plugin overload was necessary to boost technical performance.
The solution involved a comprehensive redesign of the Good2bSocial website, focusing on a strategic information architecture that delivers essential information seamlessly. A robust, scalable digital presence was created using WordPress CMS, enabling easy content management and updates. Best practices in on-site SEO were integrated to drive increased traffic, and ADA WCAG 2.1 Level AA Compliance was ensured for accessibility.
The G2BS rebranded website featured a clean and attractive layout, with compelling imagery and videos incorporated throughout to enhance engagement. The use of bold, modern typography and a streamlined color palette aligned with Good2bSocial’s updated brand guidelines, ensuring a visually cohesive experience that resonates with its target audience.
The brand refresh was a pivotal aspect of the project. The new brand identity reflects Good2bSocial’s position as an innovative leader in digital marketing for the legal industry. This was achieved through a refreshed logo, updated brand guidelines, and a visual identity that conveys professionalism and expertise.
The new brand positioning highlights Good2bSocial’s mission to help legal professionals leverage digital marketing effectively. The updated visual elements and brand messaging are consistently executed across all marketing collateral and digital experiences, ensuring a strong, unified presence that builds trust and credibility.
The website was developed with responsive functionality, ensuring optimal performance across various devices and screen sizes. This approach provided users with a seamless browsing experience, whether they accessed the site on a desktop, tablet, or smartphone, enhancing accessibility and user satisfaction.
The revamped Good2bSocial website successfully addresses the project’s initial challenges. It provides a modern, easy-to-navigate platform that enhances SEO and content discoverability. The refreshed brand identity aligns with its integration under Best Lawyers, reflecting its values and mission while supporting future growth. The new site attracts more traffic and engages visitors more effectively, ensuring a future-proof digital presence.
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