Fortera- Paving the Way to Zero CO2 Cement

Fortera required the development of a clear, smooth brand identity to communicate its expertise and commitment to climate-positive solutions. Their current digital presence wasn’t refined enough in messaging or design to capture the right audience and rise above the competition. The goal was to position Fortera as an industry leader while bringing to the forefront its disruptive solutions and green technology initiatives.

Big Drop developed a refined visual identity as well as brand positioning for Fortera that emphasized and put focus on the company as a leader in green technologies and innovation. This included amongst other things a sleek, holistic look for the brand supported by a style guide outlining typography, color, imagery, and photography. These UI updates to the Fortera website have enlivened user engagement together with the general digital experience. Continuous support ensures accessibility, security, and alignment with the changing needs of the company.

The new visual identity is modern and clean. It reflects the innovative spirit and commitment to sustainability of Fortera. Branding in the form of an enhanced, balanced color palette as well as curated imagery speaks to the climate-positive solution leadership of Fortera. Such visual elements speak to a depth of experience that can create trust with all the relevant stakeholders, clients, and markets.

The new Fortera website is designed with intuitive navigation and has content routes that are strategically pre-set, making it easier for visitors to reach the most valuable information on the solutions Fortera has to offer, the mission, and their achievements. Clear calls-to-action with striking visuals provide users easy insight into what Fortera is innovating and contributing to sustainability. This scalable design will support Fortera’s continued growth by providing flexibility for future features and evolving user needs.

By collaborating effectively, a transformational digital presence was created for Fortera, aligning the brand with its mission to revolutionize the cement industry with climate-positive solutions. With a cohesive visual identity, an optimized website, and robust ongoing support in place, Fortera has been well-positioned to inspire its target audience and help drive awareness and growth.

Learn how Big Drop can take your brand to the next level and make you an industry leader. Contact us today!