Foodbytes — The global food & agriculture ecosystem at your fingertips
What started in 2015 as a dynamic pitch competition, Foodbytes evolved into a membership-driven program by 2021-2022, fostering innovation in the food and agriculture sectors. In February 2023, Foodbytes launched a new online platform, positioning itself to amplify its digital presence, connect innovators with key industry partners, and drive the sustainable transformation of the food system. To support their growth journey, Foodbytes partnered with Big Drop Inc. for expert SEO and SEM services, enhancing its reach and impact in the digital space.
While executing Foodbyte’s digital marketing strategy, we observed significant improvements in key performance metrics. The number of views per visit increased by an impressive 55%, indicating higher engagement from users exploring multiple pages during their sessions. Additionally, the website visit duration saw a substantial rise of 73%, reflecting stronger audience interest and deeper interaction with the content. These enhancements in user engagement ultimately contributed to a 2.4% increase in conversion rates, demonstrating the effectiveness of our strategic approach in driving meaningful business outcomes.
Increase in views per visit
Website visit duration
Conversion rate increase
Challenges
Foodbytes needed to establish itself as a thought leader in food innovation and sustainability, leveraging SEO and SEM to strengthen its digital authority. This required a nuanced approach to reach a diverse audience that included agtech companies, industry innovators, and sustainability advocates, each with unique needs and interests.
Strategy:
Big Drop Inc. developed an all-encompassing SEO and SEM approach, with a primary focus on long-term growth and the achievement of visibility immediately. Here is how we approached both of those goals:
SEO
We identified the perfect keywords that described the mission of Foodbytes, including "food sustainability partnerships," "agriculture innovation network," and "agtech solutions. Competitive short-tail and specific long-tail keywords were integrated for maximum search traffic. On-page optimization was performed, including meta title, description, and internal linking structures, for each keyword targeted. In the process, we improved page load times and mobile usability for a top-notch user experience and better rankings.
SEM
We ran search ads to target users highly interested in food industry innovation and sustainable agriculture solutions. Targeting high-intent keywords with attractive ad copy drove qualified traffic and increase click-through rates. When running retargeting ads, the focus was on re-engaging visitors who had shown interest in the platform but had not signed up as members yet and would contribute toward membership conversions. The designed customized messaging of the retargeting campaigns, were user behavior-based by adding appropriate calls to action.
Solution:
By implementing a multi-faceted approach to SEO and SEM, Big Drop Inc. transformed Foodbytes' digital platform. The more visibility, engagement, and authority mean that Foodbytes has been able to position itself as a critical platform in connecting the stakeholders of the food and agriculture sector to drive toward a sustainable future.
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