For most tech companies, the website is where people decide if they’re going to keep going or not. Someone lands there trying to understand what you’ve built, how it works, and whether it feels credible enough to trust. If the experience is confusing or overly designed, they leave.
At Big Drop, we build tech websites that help users find their footing quickly. The goal isn’t to impress them with complexity. It’s to make complex products easier to understand and easier to engage with. When people know where to look and what matters, adoption becomes much more natural.
Here are a few examples of how that shows up in our work.
DDN
DDN builds high performance data infrastructure for AI and enterprise workloads. Their audience is highly technical, but their website still needed to do more than list capabilities. It needed to communicate leadership, scale, and confidence without overwhelming new visitors.
We focused on hierarchy and clarity. Complex offerings are organized into clear categories. Messaging is direct and grounded in real use cases. The design feels strong and modern, but never distracting. The result is a site that supports credibility at first glance while giving technical buyers the depth they expect as they explore further.
Ready1
Ready1 delivers advanced digital solutions for national security and defense organizations. Trust, clarity, and precision were critical. The website needed to reflect the seriousness of the work while still being accessible to a broad set of stakeholders.
We designed a structured, intentional experience that puts mission and capability front and center. Content is easy to navigate, even when the subject matter is complex. Visuals support the story without dramatizing it. The site feels confident, grounded, and aligned with the environments Ready1 operates in.
Fortera
Fortera is working on climate-positive cement solutions. They weren’t looking for a simple visual refresh. They needed a site that clearly explained who they are, what problem they’re solving, and why their work matters now.
We worked with Fortera to refine their visual identity and bring more clarity to how they present themselves online. The site feels focused and intentional. Design choices support the message instead of competing with it. Visitors can understand the mission and the technology quickly, then move through the content without unnecessary distractions. As Fortera continues to grow, the website gives them a solid and credible foundation.
StadiuMatch
StadiuMatch connects brands and sports properties through a digital marketplace. The challenge wasn’t the platform itself. It was explaining it clearly. The site needed to speak to two very different audiences, each with different priorities.
We organized the content so brands and sports organizations could immediately find what applies to them. Messaging is straightforward and direct. Navigation feels simple and predictable. Visuals are used carefully, only where they help clarify the story. The result is a site that makes a complex idea feel understandable and trustworthy.
More Work Like This
We’ve also worked with tech brands like Trumid, Support.com, Element Critical, and Appier. Across all of these projects, the goal is to make complex products easier to understand so users feel comfortable taking the next step.
How We Think About Tech Websites
The best tech websites don’t feel technical. They feel clear and considered. They guide people instead of forcing them to figure things out on their own.
We start by understanding how users think and what they need at each stage. From early wireframes through launch, we focus on usability, engagement, and conversion. The result is a website that works well, feels intentional, and supports real business goals.
How Big Drop Helps
We build tech websites that people understand and actually want to use. Take a look at our portfolio, or get in touch to see how we can help turn complex technology into a clear digital experience.