Why speed matters — and what you can do about it.
You’ve spent time and money creating a fantastic-looking site. The appearance is clean, the writing is good, and your team can’t wait to share it with the world. But if your site takes forever to load? Most won’t stick around long enough to see what you’ve built.
Page speed isn’t tech trivia — it’s an SEO-ranking-driver, bounce-rate-affecter, and ultimately, a business-bottom-line effecter.
We’ll break down why speed is key, and most importantly, how you can speed up your site (and your business).
Why Page Speed Matters for SEO
Search engines want to deliver the best experience possible. If your site is slow, it’s sending a message: this isn’t a great user experience.
Google made it official back in 2018 — page speed is a ranking factor. And with the rollout of Core Web Vitals, performance has become even more central to SEO. A slow-loading site could mean you’re losing visibility to competitors before a user even clicks.
Speed = Conversions
It’s not about rankings. It’s about results.
Google states that when page load time goes from 1 second to 5 seconds, the likelihood of a user bouncing is 90% greater. And for eCommerce or B2B websites, even a 1-second page load slowdown can lose thousands of dollars in conversions.
A speedy site builds trust, keeps engagement, and makes the path to action easy. A sluggish site does the opposite — it adds friction and kills momentum.
How to Speed Up Your Page
The following are some of the best practices to speed up your site:
1. Optimize Your Images
Large, uncompressed images are usually the problem. Use new image formats like WebP and lazy-load images that are not above the fold.
2. Minify Code
Clean up your HTML, CSS, and JavaScript. Minify or UglifyJS can remove extra characters and get your site to load quicker without changing how your site functions.
3. Use a Content Delivery Network (CDN)
A CDN stores copies of your site in numerous different places to enable your site to load faster for users no matter where they are.
4. Reduce Redirects
Too much redirecting takes too long. Audit your site regularly and cut out unnecessary detours.
5. Make Browser Caching Work
Enable repeat visitors to load your site faster by caching sections of your site locally in their browser.
6. Choose a Better Host
Your host may be the bottleneck at times. Consider upgrading to a high-performance host or adding more server resources.
Want to See Where You Stand?
Use tools like Google PageSpeed Insights, GTmetrix, or WebPageTest to diagnose issues and track your progress.
Even better, employ a team who knows how to turn those insights into real performance gains.
Final Thoughts
Page speed is not nice-to-have. It’s essential to your site’s success — from getting found through search to converting curious visitors into loyal customers.
At Big Drop Inc., we build lightning-quick, responsive, conversion-focused websites that aren’t only beautiful — they perform. If your site is slow where it counts, let’s chat.
Are you looking for a speed audit or performance upgrade? Contact us and let’s make your site faster — and smarter.