Tell us about a project you’re working on:
We are currently repositioning the brand environment for a family office that has been in business for over 50 years. This effort includes a new name and fresh brand environment covering that pays homage to the past whilst looking towards the future.
Like a hermit crab outgrowing their shell, brands evolve and grow by nature in order to stay relevant and keep thriving in an ever changing environment.
If you had to tell clients one thing to ensure a successful website project, what would it be?
Be curious. Ask questions. Lean into the wave. Trust the process.
By design, our process is highly collaborative and aimed to uncover every desired bell and whistle. From stakeholder interviews to information architecture to wireframes, every step of the process introduces new opportunities for creative synergy. We find that the best end results are tied to a team that is excited and engaged through the project lifecycle.
What are some influences that motivate you, and your career in digital?
As designers we are also problem solvers. What I love about the agency space is that each project brings with it a new problem to solve, a new challenge.
Additionally, Big Drop works with clients across all industries, which allows for intellectual curiosity to flourish and empowers us to find new and exciting technologies to incorporate into our projects.
What do you think differentiates Big Drop?
At Big Drop we always approach every project from a holistic brand perspective. We act as stewards to ensure that creative every decision that is made serves to bolster and expand the brand in a responsible and meaningful way.
Speaking of different, tell us something unique about you.
From fresh baked focaccia bread to beef bourguignon to smoked picanha, I really enjoy all forms of cooking. I love discovering new recipes, simple and complex. As is the same with design, the more effort you put into the process (ingredients, techniques, methods, etc.), the more rewarding the end result will be.