Blog Index

AI’s Growing Popularity and Why It Matters

May 11, 2023
Digital Marketing
by Sydney Frenkel
artificial intelligence AI

Artificial Intelligence (AI) is one of the fastest-growing and most talked about technologies. With the global AI market valued at over $136 billion, the AI industry value is projected to increase over 13x within the next 7 years reaching $299.64 billion by 2026 and expanding at a CAGR of 38.1% between now and  2030. Its rise in popularity can be attributed to a number of factors; here are just a few: 

Advancements in Technology

The rapid pace of technological development has been a significant factor in the rise of AI. With the advent of powerful computing systems, increased storage capacity, and faster data processing speeds, AI algorithms have become more sophisticated enabling them to perform complex tasks. This has led to a growing number of use cases for artificial intelligence across various industries, from finance and healthcare to retail and transportation.

Increased Access to Data

The availability of vast amounts of data has been critical to the development of AI. The more data that AI systems have access to, the more accurately they can learn and make predictions. The growth of the internet and the increasing number of connected devices have made it easier than ever to collect and store vast amounts of data, which has been a major factor in the rise of AI.

Growing Demand for Intelligent and Efficient Systems

In an increasingly fast-paced and competitive world, businesses and organizations are looking for ways to streamline processes and make their operations more efficient. AI offers a solution to this challenge by providing systems that can automate tasks and make better decisions based on data. As companies want to stay ahead of their competition and stay consistent in a quickly changing world, there is a growing demand for AI-powered solutions across a wide range of industries.


Generative Pre-trained Transformer, often known as ChatGPT, is a state-of-the-art language model created by OpenAI. It is a kind of artificial intelligence that may be applied to many different jobs, such as text summarization, language translation, and even creative writing.

ChatGPT has the ability to affect jobs and change entire sectors, among other things. AI and natural language processing (NLP) could see one of the biggest effects. A wide variety of AI-powered systems, including chatbots, virtual assistants, and other natural language interfaces, could benefit from the model’s capacity to comprehend and produce human language. 

With demand on the rise for AI solutions, it seemed inevitable that accessible programs would be created that removed the prerequisite of having development knowledge to operate them. But, to be clear, these programs still have a ways to go to truly be considered perfect. Even at the time of this being written, name-brand companies are beginning to flood the market with their AI tools that solve the accessibility issue that excluded users for so long, which begs the question: Will ChatGPT’s first-to-market play be reminiscent of MySpace’s impact or Facebook’s? And, what creative uses will it be employed for now that the barrier to use is removed? We shall see…”

                                   – James Weiss, Big Drop’s Senior Director


Here are a few examples of tasks that AI is taking over:

Customer Service

AI-powered chatbots are increasingly being used by businesses to provide quick and efficient customer service. These chatbots can handle simple queries and provide information, freeing up human customer service representatives to handle more complex issues. Check out our more in-depth article about chatbots here.

Fraud Detection

Financial organizations employ artificial intelligence to detect and prevent fraud. AI systems can detect suspicious behavior and prevent fraud before it occurs by analyzing massive volumes of data and applying algorithms to discover patterns.

Supply Chain Optimization

Companies are using AI to optimize their supply chain operations. These technologies can assist businesses in making better decisions and improving their bottom line by evaluating data on everything from shipping routes to product demand.

Predictive Maintenance

Manufacturing and industrial companies use this technology to perform predictive maintenance. By analyzing data from sensors on machines and equipment, AI-driven systems can identify potential problems and schedule maintenance before a breakdown occurs.


In healthcare, AI is being used to enhance patient outcomes while also lowering expenses. AI-powered systems, for example, are being used to scan medical imagery to aid in disease diagnosis and to analyze patient data to discover potential health concerns and disease prevention.


Artists are using artificial intelligence as a creative tool to collaborate with algorithms that set up specific criteria via robots evaluating hundreds of photos to comprehend a specific creation process, such as a specific style or aesthetic. To create new works, the algorithms develop innovative forms, shapes, figures, and patterns. AI artists work alongside creative coders, statisticians, computer scientists, and neuroscientists to create computers that push the bounds of human inventiveness.

In Conclusion…

The rise in the popularity of AI can be attributed to a number of factors that span industries and use cases. As AI continues to evolve and mature, we will likely see even more innovative uses for this exciting technology in the years to come.

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