An info site is a cheat code for your SEO. It’s basically a smaller offshoot of your main website, chock-full of targeted information. With hyper-focused content, you’re able to give readers exactly what they’re looking for, while strategically linking back to your main page. Plus, it makes it way easier to rank in the SERPs. It’s another platform for you to capitalize on branded and other high-value targeted keywords. There’s one more big benefit to info sites: conversions. With highly specific information, you’re able to get qualified leads looking at your site. You can use a local emphasis if you’re selling services, or a product-focus if you’re e-commerce. There are tons of ways to make an infosite support your brand goals — and bottom line.
An info site can support your main site in a big way — but only if it’s done right. That’s where we come in. We do everything, from strategic recommendations to building the site through WordPress. We strategize and recommend ways that info sites can advance your business. Then, we make it happen.
The best thing about WordPress is that it’s fully customizable. It’s also scalable, so if you want multiple info sites to support different brand goals, we can make it happen. With our design skills and strategic eye, we’re able to build out an info site that does what it needs to without being overly flashy.
Websites don’t live in a vacuum. The full content ecosystem has to work together to be successful. Info sites are the best way to support paid media strategies. An info site is an instant destination for high-value keywords. Bids on keywords just got more strategic — and more cost-efficient. Plus, it build your brand, increases awareness, drives authority, and supports larger marketing aims. The result is an integrated, cross-promotional marketing strategy.
We act as every touchpoint in the strategy, design, and build of your info site. That means less work for you and a more cohesive, effective product. Our dynamic sites support your larger website while tapping into the larger marketing efforts. Every detail is accounted for. Whether you have specific keywords you’re hoping to rank on or a general geographic area you’re hoping to hack, we develop and execute an info site that hits every piece of criteria. Strategic, innovative, and functional? Yes, yes, and yes. A personal effort to support individual brand pillars and aims? You got it. A strategic, guaranteed-to-work yet outside-the-box approach? Of course.