Paid Media Manager
Who We Are:
Big Drop, Inc. is a premier, agency that takes pride in delivering innovative, digital experiences that make an impact. Since 2010, we’ve proudly partnered with startups, SMB’s, Fortune 500 companies and everyone in between to unlock value through creativity, technology, and business-minded thinking.
We’re thinkers and innovators who are determined to reimagine the way we do digital. We challenge the status quo.
We’re looking for pioneers, doers, thinkers who value perfection and cutting-edge digital marketing solutions as much as we do.
Who You Are:
A motivated paid media manager looking to join a fast-growing, thriving team of digital marketing professionals
Someone who challenges us as much as we challenge you. Someone who pushes the envelope with new ideas for clients and our team.
Entrepreneurial – it’s not just a buzz word for us. It’s who we are. You look for opportunities and drive strategies, but keep your eyes on the data. You own the work. It doesn’t own you.
Collaborative – We have an amazing team and our new Paid Media Manager will work across clients and teams.
Here’s What You’ll Do:
- Implement, track, analyze & optimize paid media campaigns across social media (Instagram, Facebook, LinkedIn, and Twitter), search (Google and Bing) and display
- Work with creative and content teams to develop paid media campaigns that are compelling and relevant to users in different stages of funnels
- Use funnel analysis and audience segmentation to develop and execute strategic campaigns
- Manage all aspects of a client’s paid media campaign, including research & planning, strategy, implementation, day-to-day monitoring, optimizing, analysis & reporting
- Deliver monthly client reports, verify data accuracy, provide analysis and keep clients updated on account status. Recognize data trends and troubleshoot data anomalies
- Communicate to clients and stakeholders effectively and confidently, on account status and performance metrics
- Develop successful campaign bidding strategies and effective campaign management to hit target KPIs and metrics
- Continuously test and optimize key metrics that exceed business objectives
- Think creatively and develop tools and creative tactics to improve paid media management efficiencies
- Stay up to date on digital marketing trends and best practices
- Minimum of 2 years experience directly related to paid media management
- Excellent track record of successfully executing and managing paid media campaigns
- Exceptional quantitative skills and aptitude including advanced Excel skills, for budget management, reporting, and pacing
- Strong interpersonal & verbal communication skills, as well as the ability to articulate clearly & effectively in person and in writing
- Excellent organizational skills and the ability to multitask
- Proven ability to scale paid media campaigns while maintaining CPA benchmarks
- Experience presenting complex data points in a simplified, creative way
- Competitive salary
- Be part of a fast-growing team
- Ongoing training for advancement
- 401k and benefits
- Amazing culture, on-site yoga, and monthly employee activities
Does this sound like you? If so, we want to hear from you.
Big Drop Inc. offers our team members an array of benefits and perks from health insurance and 401K to birthday celebrations and a great work from home policy. We reward our amazing team with great compensation, too.